Lessons learned from this book:
1. Past success can make us lose sense of reality touch.
2. Innovation doesn't necessarily mean venturing out new ideas in many different areas, sometimes, less is more and we need to stay focused on our core.
3. Moving too fast into too many areas can dilute the brand. By trying to please everyone we may end up please no one while losing our identity.
4. In order to stay relevant to the new generation, we need to take a good look at our core, stay rooted with our core, yet repackage it in such a way that is relevant and appealing to this generation as opposed to letting go of the core and jump right into the trend. We may end up get overcome by the trend and yet not able to maintain the origins.
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry